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Hire-Purchase Act 1964

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This is the original version (as it was originally enacted).

30Extension of advertisements to which Advertisements (Hire-Purchase) Act 1957 applies

In section 1 of the Advertisements (Hire-Purchase) Act 1957 (which provides that that Act applies to any advertisement which includes one or more of the elements mentioned in subsection (2) of that section) at the end of subsection (2) there shall be inserted the following paragraphs:—

(d)a fraction represented as being the rate of interest or rate of charge to be borne by the hirer or buyer in hiring or purchasing goods in accordance with the advertisement;

(e)a sum stated as the hire-purchase price or total purchase price of the goods

and at the end of that section there shall be added the following subsection:—;

(4)For the purposes of this Act—

(a)a fraction stated in an advertisement shall be taken to be represented therein as mentioned in subsection (2)(d) of this section if it is stated in the advertisement in such a way that it could reasonably be understood to be so represented;

(b)a sum indicated in an advertisement (whatever the words used) as being the total amount which, on a hire-purchase or credit sale of any goods, would be payable by the hirer or buyer shall be taken to be stated therein as the hire-purchase price or total purchase price of the goods.

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