In determining whether advertising is misleading, account shall be taken of all its features, and in particular of any information it contains concerning:
the characteristics of goods or services, such as their availability, nature, execution, composition, method and date of manufacture or provision, fitness for purpose, uses, quantity, specification, geographical or commercial origin or the results to be expected from their use, or the results and material features of tests or checks carried out on the goods or services;
the price or the manner in which the price is calculated, and the conditions on which the goods are supplied or the services provided;
the nature, attributes and rights of the advertiser, such as his identity and assets, his qualifications and ownership of industrial, commercial or intellectual property rights or his awards and distinctions.