Directions with respect to advertising
16(1)The Welsh Authority must comply with directions given to them by OFCOM with respect to any of the matters mentioned in sub-paragraph (2).
(2)Those matters are—
(a)the maximum amount of time to be given to advertisements in any hour or other period;
(b)the minimum interval which must elapse between any two periods given over to advertisements;
(c)the number of such periods to be allowed in any programme or in any hour or day; and
(d)the exclusion of advertisements from a specified part of S4C or S4C Digital.
(3)Directions under this paragraph—
(a)may be either general or specific;
(b)may be qualified or unqualified; and
(c)may make different provision for different parts of the day, different days of the week, different types of programmes or for other differing circumstances.
(4)In giving a direction under this paragraph, OFCOM shall take account of such of the international obligations of the United Kingdom as the Secretary of State may notify to them for the purposes of this paragraph.