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7(1)An irresponsible drinks promotion must not be carried on in or in connection with the premises.
(2)Subject to sub-paragraph (3), a drinks promotion is irresponsible if it—
(a)relates specifically to an alcoholic drink likely to appeal largely to persons under the age of 18,
(b)involves the supply of an alcoholic drink free of charge or at a reduced price on the purchase of one or more drinks (whether or not alcoholic drinks),
(c)involves the supply free of charge or at a reduced price of one or more extra measures of an alcoholic drink on the purchase of one or more measures of the drink,
(d)involves the supply of unlimited amounts of alcohol for a fixed charge (including any charge for entry to the premises),
(e)encourages, or seeks to encourage, a person to buy or consume a larger measure of alcohol than the person had otherwise intended to buy or consume,
(f)is based on the strength of any alcohol,
(g)rewards or encourages, or seeks to reward or encourage, drinking alcohol quickly, or
(h)offers alcohol as a reward or prize, unless the alcohol is in a sealed container and consumed off the premises.
(3)Paragraphs (b) to (d) of sub-paragraph (2) apply only to a drinks promotion carried on in relation to alcohol sold for consumption on the premises.
(4)The Scottish Ministers may by regulations modify sub-paragraph (2) or (3) so as to—
(a)add further descriptions of drinks promotions,
(b)modify any of the descriptions of drinks promotions for the time being listed in it, or
(c)extend or restrict the application of any of those descriptions of drinks promotions.
(5)In this paragraph, “drinks promotion” means, in relation to any premises, any activity which promotes, or seeks to promote, the buying or consumption of any alcohol on the premises.
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Text created by the Scottish Executive department responsible for the subject matter of the Act to explain what the Act sets out to achieve and to make the Act accessible to readers who are not legally qualified. Explanatory Notes were introduced in 1999 and accompany all Acts of the Scottish Parliament except those which result from Budget Bills
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